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Overview
The execution of an effective Internet
Reputation Management campaign will have
several components. The first phase is a
complete analysis of your situation including
keywords and keyphrases, negative listings
etc. The second phase consists of building
a plan that is designed to get us to our
stated goals. The third phase is the execution
phase. We actually get to the third phase
quickly because we have the experience needed
to do the analysis and planning phase quickly.
This helps you to get to your goals quicker.
The execution phase includes the Search
Engine Optimization piece, and this is where
you get your competitive advantage through
us. This is explained further below.
Here is a more detailed description of
each phase.
Analysis
In this phase we make sure we fully understand
your issue. We need to identify the keywords
and phrases that are causing the negative
listings to show. We also need to fully
understand where these negative listings
are coming from, and the relative strength
of the offending listings. This tells us
how much work we need to do to supplant
the offending link with positive content
that either already exists or content that
we create for you.
Planning
A strategic plan is created which we use
as a guide to get to the goals that we have
set. There are two parts to the plan: 1.
Moving the negative notices, and 2. Replacing
them with positive search result listings.
Execution
In this phase we execute on the plan. This
includes creation of positive content and
web properties, as well as listings on existing
sites, social networking sites, articles,
profiles, press releases and more. This
phase also includes very strong SEO techniques
to promote the positive content as needed..
Over time these techiques will move the
negative listings to page two and beyond,
to where 96% of people never look, thus
solving your issue. By simply moving the
results off of the first page we arrive
at a very effective solution to your problem.
It is well known that most search engine
users will not look past the first page
of results when they are looking for information
on a company or individual, etc..
Important Note
It is important to mention, that care must
be taken so that the SEO that is done appears
"natural" to search engines, and does not
appear as "spam". We understand that because
this is our expertise. The last thing you
want to do is to have the search engines
ban or black list your site. Our techniques
appear "natural" to search engines.
Get a Free Analysis
If you are interested in finding out how
we can help you, give us a call toll free
(number above), or fill out the online form
in the column on the right. Someone from
our office will call you back as soon as
possible with a free analysis..
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